Case Study: Grin Gaming achieves 53% lower cost per acquisition with Snapchat

Grin Gaming Acquires New Users and Retargets Active Users on Snapchat

Grin Gaming is a live sports and esports streaming prediction platform that lets users watch games, make predictions, and win cash prizes. Facing the 2020 holiday season, the company needed to deepen its connection with mobile‑savvy millennials and Gen Z in the US and grow its user base and engagement around live events.

Grin ran single‑image and video Snapchat ads with a full‑funnel strategy, using the Snap Pixel to track actions, Custom Audiences to retarget site visitors and active users, and goal‑based bidding to optimize for likely participants. The campaign cut cost per acquisition by 53%, cost per swipe up by 30%, and cost per contest entry by 36% versus the prior period, and the team moved to an “always on” Snapchat strategy to sustain growth and engagement.

Grin Gaming

Nick Bucheleres

Chief Executive Officer