Case Study: GOAT achieves 26% lower cost per acquisition and 2.5x ROAS with Snapchat

GOAT sees 26% lower cost per acquisition using Snapchat’s goal based bidding

GOAT, the leading marketplace for authentic sneakers with a ship-to-verify model and over 35,000 styles, wanted to accelerate growth and reach audiences it couldn’t access on other channels. The challenge was to scale app installs and purchases quickly in a fast-changing sneaker market with frequent new drops.

GOAT ran Snap Ad App Install campaigns, used Snapchat Lifestyle targeting (Sneakerheads, Urban/Hip Hop, Basketball), and implemented the Snap Pixel plus goal-based bidding by mapping post-install events to Snapchat’s conversion algorithm. The campaign delivered a 26% lower cost per acquisition versus other channels and a 2.5x ROAS, enabling scalable growth and prompting plans to increase Snapchat spend.

GOAT