Case Study: GOAT achieves 1M+ AR Lens plays and reaches 230K+ Snapchatters with Snapchat Public Profiles

GOAT Has Arrived on Snapchat’s Public Profiles

GOAT, the fashion platform and hub for the sneakerhead community, returned to Snapchat to launch its official Public Profile for Businesses featuring AR try-on Lenses. Already an early adopter of Snapchat AR for two years, GOAT’s challenge was to extend the value of its existing Lens assets and reach new audiences more continuously.

GOAT used its Public Profile to surface organic AR Try-On Lenses directly in the Snapchat Camera so visitors could discover, try on, and share at any time. Within the first week the Lenses were played over 1 million times, reaching more than 230,000 unique Snapchatters, driving engagement and profile growth and prompting GOAT to invest in more AR assets.

GOAT