Case Study: Giorgio Armani Beauty achieves 1.2M completed video views and +15-point product awareness uplift with Snapchat Commercials

Giorgio Armani Beauty leverages Commercials to generate completed video views and drive product awareness

Giorgio Armani Beauty partnered with Snapchat to launch My Way, its new feminine fragrance, with the challenge of reaching women aged 25–40 in France at scale in a brand-safe environment and generating completed video views that would drive product awareness and purchase intent.

They ran 6‑second unskippable Snapchat Commercials inside Snapchat Shows; the campaign reached 1.08M unique users and delivered 1.2M completed 6‑second views. A Brand Lift study reported strong gains: +15 points product awareness, +12 points ad awareness and +8 points action intent.

Giorgio Armani

Emilie Segura

Digital Manager