Case Study: GCCFriday achieves 150% sales growth and 19% higher ROI with Snapchat Ads

GCCFriday Achieved 150% Sales Growth with Snapchat Ads

GCCFriday is an affordable China‑based eCommerce platform offering contemporary Arabic home and lifestyle products. To grow customer penetration among Gen Z in the Middle East, the brand needed a channel that reached a unique, engaged audience and allowed rapid creative testing to discover what resonated.

Partnering with Sino, GCCFriday ran Snapchat Single Image and full‑screen Video Ads using location and Snapchatter lifestyle (SLG) targeting and tested different video formats (product tutorials, try‑ons). The campaign achieved a 20% lower CPM and 19% higher ROI versus other platforms and drove a 150% increase in platform sales in the Middle East, prompting continued testing and rollout of top‑performing creatives.

GCCFriday

Ivan Jiang

Chief Marketing Officer