Case Study: Gatorade achieves 28M+ Top Snap views and high engagement with Snapchat's Snap Ads Web View

Game, set, match! Gatorade and Snapchat’s 8-bit tribute to Serena Williams was a smash

Gatorade partnered with Snapchat to support Serena Williams as she chased a record 23rd Grand Slam, seeking a playful, attention-grabbing way to celebrate the moment and engage sports fans during the tournament.

They launched “Serena Match Point,” an 8‑bit Snap Ads Web View game—served via swipe-up Takeovers in ESPN and other Discover editions—letting players reenact final points with an 8‑bit Serena and share high scores with friends. The campaign delivered a 14.5% swipe‑up rate, an average 196 seconds spent in Web View, and 28 million Top Snap views.

Gatorade