Case Study: Voodoo achieves faster hit discovery and lower CPIs with Snapchat

Game-changers Voodoo Teams Up with Snap to Find Tomorrow’s Gaming Hits

Voodoo, the Paris-based publisher behind 100+ hyper‑casual titles and over 5 billion downloads, faced a fast‑moving, highly competitive market where success depends on rapid prototyping, low CPIs and strong retention. To scale testing and find the next breakout hit, Voodoo needed a way to validate many game concepts quickly across large, global audiences.

Voodoo partnered with Snap to integrate Snapchat’s API into the Voodoo Publishing Platform, letting studios plug in prototypes, run up to 10 creative tests at scale, auto‑configure campaigns, set budgets, and access SKAdNetwork and modeled reporting — effectively giving two CPI datapoints per prototype and frequent dashboard updates. The result is faster, data‑driven greenlighting of winners: improved CPIs on Snap for titles like Mob Control, successful launches such as Balls Duel and 2 The Moon, and broad player reach (e.g., Aquapark.io with ~45M Snap players), helping Voodoo spot future hits sooner.

Voodoo

Olivier Duprat

Senior Product Manager