Case Study: Fusebox Love Island achieves 8x ROAS and 75% better retention with Snapchat

Fusebox Love Island achieves a 8x ROAS for their first mobile gaming experience by partnering with Snapchat

Fusebox’s Love Island mobile game — the show’s first mobile gaming experience — needed to acquire new, highly engaged players quickly, especially female players aged 17–25 who value mobile-first gameplay. Launching alongside the TV show, the challenge was to drive quality installs and retention rather than just volume.

Fusebox partnered with Snapchat, using Snap Ads with App Install plus lookalike and predefined audience targeting (e.g., Reality TV and Online Shoppers) and A/B testing to find that simple, demonstrative creative performed best. The campaign delivered an 8x ROAS in the UK, 100% higher LTV vs. goals/competitors, 75% better retention, and a 78% lower CPI, and Fusebox plans to expand its Snapchat advertising based on these learnings.

Fusebox Love Island