Case Study: Fordeal achieves 24.58% higher ROI and increased customer LTV with Snapchat App Re-engagement Ads

Fordeal drove 40% higher customer LTV using App Re-engagement Ads

Fordeal, a top-ranked B2C e‑commerce app in the Middle East, aimed to scale high-value app customers while improving creative production efficiency and reducing acquisition costs. Snapchat emerged as their primary channel because Snapchatters in the MENA region demonstrate strong purchasing power and engagement, so Fordeal needed a strategy to both acquire and re‑engage users to boost lifetime value.

They deployed Snapchat full‑screen Deep Link Snap Ads and Product Catalog‑driven creative across men’s and women’s clothing, home furnishings and digital products, using App Purchase Re‑engagement goal bidding and price-focused imagery. The approach lowered CPMs by 58.59%, increased ROI by 24.58% versus other channels, and raised customer value/LTV by 5.74%.

Fordeal

Liuhuo

Advertising Optimizer for Overseas Market