Case Study: Ford achieves 406x lift in test drives with Snapchat Story Ads

Ford drove 406x lift in test drives through Story Ads

Ford launched the new generation of the Ford Expedition in early 2018 and partnered with Snapchat to bring the “always unstoppable” message to a younger, mobile-first audience. The challenge was to make the vehicle feel engaging and interactive on the platform while educating Snapchatters about key features and driving measurable actions like test-drive bookings.

Ford ran a branded Story Ads campaign amplified with vertical Snap Ads, showcasing five ways to prepare for an extreme off‑road desert challenge using local scenery, polished video, graphics and playful animation, with a swipe-up to the Ford Middle East landing page to book test drives or request quotes. The campaign delivered a 406x lift in test drives, 32.2M impressions, a 13.26% open rate and an average attachment screen time of 62.23 seconds.

Ford