Case Study: Miniclip achieves 200k+ installs and positive ROI with Snapchat Snap Ads and Story Ads

Football Strike drove over 200k installs with positive ROI during the 2018 World Cup

Football Strike, a mobile football game from Miniclip, ran Snapchat campaigns during the 2018 World Cup with the goal of driving strong growth and achieving positive ROI from app installs across multiple markets.

Working with agency Nest Performance, they used Snap Ads and Story Ads optimized for installs and in‑app purchases. The campaign delivered over 200k installs, a $0.18 cost per swipe up and $2.07 cost per impression, achieved positive ROI, and was scaled 6x during the World Cup.

Miniclip