Case Study: Floward achieves 12M+ impressions and 130K+ shares with Snapchat AR Lenses

Floward Partnered with Snap on Valentine’s Day for a Bespoke AR Experience

Floward, a flowers and gifts app, partnered with Snapchat to inspire Snapchatters across Saudi Arabia, the UAE, Kuwait, Qatar and Bahrain to buy and exchange Valentine’s Day arrangements. The challenge was to drive mass awareness and engagement in the Gulf market ahead of Valentine’s Day.

Snapchat built a bespoke AR World & Face Lens—customizing its iconic Flower Crown and a shareable flower arrangement—and ran it as a National Takeover on Valentine’s Day, supported by Reach & Frequency, Story Ad and Snap Ad placements. The campaign earned over 12M total impressions, drove 2M incremental views in 24 hours, generated 130K+ shares and averaged 4.15 seconds of lens play time, boosting engagement and orders.

Floward

Mohamed Mousa

Chief Marketing Officer