Case Study: Fitment Industries achieves 18.8x Purchase ROAS (11x vs other platforms) with Snapchat

Fitment Industries Unlocks Massive Online Sales with Snapchat

Fitment Industries, a leading online retailer of custom wheels, tires, suspension and car accessories, needed to connect with mobile‑savvy car enthusiasts during the 2020 holiday season and beyond. Their challenge was to build brand awareness, increase consideration among their target demographic and drive more online sales in a competitive digital market.

They ran Snapchat Video Ads with the Snap Pixel to drive site traffic, create custom retargeting audiences, and use goal‑based bidding to reach users most likely to add items to cart. Creative messaging highlighted inventory and offers like 0% financing and free mounting, balancing and shipping. The campaign delivered an overall Purchase ROAS of 18.8x and an 11x ROAS compared with other platforms; Fitment now plans to scale campaigns and expand creative and ad formats.

Fitment Industries