Case Study: Fishbrain achieves 92% iOS conversion rate and 60K+ app installs with Snapchat

Fishbrain's Snap Ads campaign drove a 92% conversion rate on iOS, and over 60k app installs

Fishbrain is a fishing app that helps users find fishing spots, analyze forecasts and discover species. Seeking to scale user acquisition in the US, UK and Canada, the company turned to Snapchat to find high-quality users and reduce cost-per-install after nearly a year of platform testing.

By experimenting with Story Ads, Snap Installers, Lookalikes, Audience Insights, Auto Bidding and lifestyle targeting, Fishbrain optimized its Snap campaigns and saw strong results: a 92% conversion rate on iOS, more than 60,000 installs, a 77% lower cost per install versus goal, doubled swipe-up rate and improved CPI and ROI.

Fishbrain