Case Study: FanDuel achieves full-funnel growth — 7.2% lift in first deposits and 119% incremental TV reach with Snapchat

FanDuel drives full-funnel success using a multi-product strategy on Snapchat

FanDuel, a leading U.S. daily fantasy sports provider, needed to convert casual sports fans into regular players and drive registrations and first deposits during the competitive NFL season while standing out from rivals.

They ran a multi-product Snapchat campaign—Snap Ads, Story Ads and Filters—with bespoke creative and full-funnel measurement (Nielsen TAR, Kantar Millward Brown and Snap’s conversion lift with Adjust). The effort drove a 7.2% lift in first deposits and an 8.9% lift in registrations, a 5‑point increase in ad awareness and favorability, 119% incremental reach vs TV, 2.5× better targeting efficiency, a 4,000% rise in first-time deposits and a 74% drop in cost per first deposit.

FanDuel