Case Study: FACES achieves 9x ROAS and boosts brand awareness with Snapchat's immersive formats

Faces Delivers 9x ROAS By Utilizing Snapchat’s Immersive Formats During Shopping Season

FACES, a leading omni-channel beauty retailer in the Middle East, needed to stand out during the competitive Pink Friday shopping season and hit ambitious sell-out targets in Saudi Arabia across both online and offline channels.

Partnering with Snapchat, FACES adopted a camera-first, video-led approach—launching a gamified AR Lens alongside Snap Ads and Story Ads optimized for purchases—which drove 1.8x higher ad awareness among female Snapchatters, an +11‑point brand lift for 21–24 year olds, +68% incremental reach from AR versus performance campaigns, and a 9x ROAS.

Faces

Lydia Slim

Digital Marketing Manager