Case Study: EYEWIND LIMITED achieves 28% lower CPIs for Brain Out with Snapchat

EYEWIND LIMITED’s Brain Out Achieved 28% Lower CPIs With Smart SKAdNetwork Strategy

EYEWIND LIMITED, a mobile game developer and publisher behind the casual game Brain Out, worked with Snapchat to test SKAdNetwork campaigns. The company’s challenge was to drive app installs efficiently while reaching a large, highly engaged younger audience across iOS and Android.

Snapchat implemented Single Image and Video Ads with a smart SKAdNetwork strategy, starting in the US and then expanding to France, Australia, and broader regions. The results were strong: Brain Out saw 10% user growth, doubled daily spend in North America and Europe in Q2, and achieved 28% lower CPI than its internal goal on Snapchat.

Eyewind Limited

Zheng Min

Oversea’s Marketing Director