Case Study: Experian achieves greater reach and drives sign‑ups with Snapchat Commercials

Experian Increases Reach & Drives Action with Commercials

Experian partnered with Snapchat to reach young Snapchatters (especially 25–34 year-olds, 38% of whom consume financial content regularly) and help build financial literacy among people starting their financial journeys who often haven’t yet taken action on personal financial products. The challenge was to earn a prominent short-form video spot in Snapchat feeds and drive both education and sign‑ups for Experian’s credit monitoring app.

The solution combined First Commercials (the first impression in a session) with Auction Commercials to maximize reach and action. Auction Commercials drove a slightly higher swipe-up rate (0.83% vs 0.78%), while First Commercials produced a higher install rate (2.76% vs 2.04%), and using both formats together delivered significant incremental reach — 66% of Snapchatters reached were new to that commercial type.

Experian