Case Study: Etihad Airways achieves 4x lower cost per flight search with Snapchat Dynamic Ads for Travel

Etihad Airways Reduces Cost per Flight Search by 4x With Dynamic Ads for Travel

Etihad Airways, facing volatile demand as travel slowly returned, shifted its paid-media strategy toward automation to drive efficiency at scale and rebuild consumer consideration—measured as flight searches that could convert into bookings. The airline needed a more dynamic, personalized way to prospect and retarget travelers while improving performance across the booking funnel.

Etihad tested Snapchat’s Dynamic Ads for Travel, using a catalog feed to automatically deliver personalized flight offers based on user intent. The campaign cut cost per flight search by 4x versus non-dynamic campaigns, lifted ROAS by 307%, and reduced cost per purchase by 76%, significantly improving efficiency and conversion performance.

Etihad Airways

Phil Dodwell

Marketing Media Lead