Case Study: Etam boosts ROAS 43% and cuts acquisition costs 19% with Snapchat Dynamic Product Ads

ETAM Boosts Return on Ad Spend with Dynamic Product Ads

Etam, France’s leading underwear brand, wanted to strengthen its online presence and acquire new customers while controlling costs. To do this it partnered with Snapchat to be among the first brands in France to launch Dynamic Product Ads, leveraging Snapchat’s reach of roughly 12 million women per month.

Etam integrated the Snap Pixel and its product catalog, then ran Dynamic Product Ads for two strategies—retargeting product-page visitors and prospecting new shoppers—using dynamically generated, product-centric creative. The switch from standard Snap Ads drove a 43% lift in return on ad spend to an average of €3.32 (excluding post-view) and reduced cost per acquisition by 19%.

Etam

Elya Hasson

Chief Data & Digital Officer