Case Study: Estée Lauder achieves major ad awareness uplift and strong ROAS with Snapchat's Shoppable AR Try-On Lens

Estée Lauder Successfully Drives Uplift with a Multi-Product Strategy, led by a Shoppable AR Try-On Lens

Estée Lauder faced the challenge of replicating the in‑store trial and purchase experience post‑lockdown while building awareness for its Double Wear and Futurist foundation ranges. To reconnect consumers with product trial and consideration, the brand partnered with Snapchat to create an engaging, shoppable digital experience.

They ran a full‑funnel, multi‑product campaign anchored by a Shoppable AR Try‑On Lens that let users virtually try three products (primer, foundation, lipstick) and swipe up to buy, supported by Snap Ads, Collection Ads and Commercials. The campaign reached over 2 million people, delivered a €3.47 ROAS on the conversion campaign, 85% view‑through on commercials, 30s average lens playtime, and drove strong brand lifts: +20pt ad awareness, +6pt brand favourability and +8pt action intent.

Estee Lauder

Nicola Casey

Marketing Director