Case Study: e.l.f. Cosmetics achieves 20% higher site visitation and 39% improved CPM efficiency with Snapchat

e.l.f. Cosmetics efficiently gains share with millennials and Gen Z

e.l.f. Cosmetics sought to efficiently grow market share with millennial and Gen Z customers while continuously optimizing brand awareness and consideration. The challenge was to reach that younger audience cost-effectively and drive traffic to the site.

Solution: e.l.f.’s “e.l.f.ing Amazing” campaign ran on Snap, using playful creative like “why the e.l.f. not? be extra without paying extra” to engage Snap’s millennial/Gen Z users. The campaign boosted site visitation by 20% and improved CPM efficiency by 39% in Q1 2020 vs Q4 2019 (e.l.f. internal data).

e.l.f. Cosmetics