Case Study: eBay achieves massive engagement in Germany with Snapchat's Shoppable AR Lens

eBay drives massive engagement in Germany with its Shoppable AR Lens

eBay Germany wanted to boost awareness for its summer fashion and World Cup accessories in a crowded market by personalizing the offer around a memorable national moment — Mario Götze’s winning 2014 World Cup goal — to make the campaign feel uniquely local and shareable.

Snapchat created a Shoppable World Lens that let users place and move a virtual FIFA goal on any surface, kick a ball into the net with a countdown to the moment, and tap through directly to the eBay shop. The lens drove strong engagement in Germany, delivering a 5.25% share rate and a 6.42% swipe-up rate.

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