Case Study: Newchic (e‑commerce retailer) achieves +2.5 ROI two weeks ahead of schedule with Snapchat Single Image Ads

E-commerce retailer Newchic uses Single Image Ads to target their most engaged audience, achieving +2.5 ROI two weeks ahead of schedule

Newchic, a global online fashion retailer founded in 2014, partnered with Snapchat to drive app installs among Middle Eastern shoppers and meet an ambitious return-on-ad-spend target (+2.5 ROI). The challenge was to efficiently reach highly engaged mobile users and accelerate app adoption in a competitive market.

Newchic ran Single Image Ads with consistent, product-focused creative and used Snapchat’s Goal-Based Bidding to target users most likely to download the app. The campaign achieved a 30% lower cost per install versus other platforms, drove 40% of Newchic’s total app installs, and reached the +2.5 ROI nearly three weeks ahead of schedule.

Newchic