Case Study: Domino’s achieves stronger brand, ad and message awareness and higher purchase intent with Snapchat

Domino’s strengthened their appeal through successful campaign on Snapchat

Domino’s Norway partnered with SMFB and Precis Digital to promote its “New Bigger Better” pizzas and strengthen consumer appeal. To get the message into the hands of nearby customers, the brand ran a Snapchat campaign—Commercials, Snap Ads and Filters—that reached more than 800,000 unique Snapchatters around Domino’s restaurants.

Using consistent, humorous creatives (playing on pizzas so big they’re hard to carry), camera placements and vertical video plus a branded filter for users to share, the campaign raised awareness and purchase intent. Results exceeded Snapchat benchmarks: Brand Awareness +8 pp, Ad Awareness +19 pp, Message Awareness +15 pp and Action Intent +6 pp.

Domino’s