Case Study: Daanah achieves 5.3x ROAS (369% YoY increase) with Snapchat

Diversified Products From Snapchat Lead to Extraordinary Results

Daanah is an online retailer of women’s abayas and dresses that introduced a fresh concept of traditional dresswear and quickly became a leading platform in KSA and the GCC. The company’s primary challenge was to acquire new customers and re‑engage existing shoppers to drive higher sales and year‑round revenue.

Daanah partnered with Snapchat and deployed a diversified ad mix—Snap Ads and Story Ads, App Install and App Conversion campaigns, Dynamic Ads for prospecting and retargeting, plus the Conversion API for apps—to broaden reach and improve signal quality. The campaign delivered a 5.3 ROAS, a 369% year‑over‑year increase in ROAS, and stronger in‑app presence.

Daanah

Khaleel A'mar

Digital Marketing Manager