Case Study: Deliveroo achieves strong lifts in awareness and action intent with Snapchat

Deliveroo partnered with Snapchat to drive message awareness and action intent outcomes

Deliveroo partnered with Snapchat to boost awareness of its "On Time Tastes Better" message and increase action intent among English- and Arabic-speaking Snapchatters in the UAE. The challenge was to lift both message awareness and the intent to act across these audiences.

Deliveroo used a mix of Snap Ads, extended Commercials and an interactive AR Lens (with an “Order Now” CTA) — short-form ads to drive action, longer Commercials to land the message, and a playable Lens that let users “beat the clock” delivering 10 meals. A brand-lift study showed strong results: English Snapchatters saw +13pt ad awareness, +14pt message awareness and +11pt action intent; Arabic Snapchatters saw +10pt ad awareness, +3pt message awareness and +8pt action intent, with all formats working together to shift upper- and lower-funnel metrics.

Deliveroo

George Schempers

Head Of Marketing