Case Study: Deblock achieves lower eCPI and higher app installs with Snapchat Unified Attribution

Deblock lowers eCPI by 25% with Snapchat

Deblock, a financial app combining a current account with a non-custodial wallet, was a long-standing Snapchat partner focused on app growth. Their challenge was to improve acquisition efficiency and lower-funnel results by achieving a better-aligned view of their campaign performance.

Snapchat implemented its Unified Attribution beta product, which combined third-party signals with Snap's first-party data. This solution provided a more unified measurement framework and allowed Deblock to run Unified TCPA campaigns. The results included a 25% lower eCPI, a 28% lower cost per completed onboarding, 43% more app installs, and 31% more users reached. Snapchat's solution also drove higher-quality users who remained active for longer.

Deblock