Case Study: DAZN achieves incremental subscriptions and app installs with Snapchat's full-funnel campaign

DAZN Drives Incremental Subscriptions with Full Funnel Strategy

DAZN, the global sports streaming service, faced a high-stakes acquisition moment around the Canelo Alvarez vs. Billy Joe Saunders fight and needed to drive awareness, app installs, and paid subscriptions from that event. The challenge was converting buzz into measurable subscriptions while reaching audiences beyond traditional video channels.

DAZN ran a full-funnel Snapchat campaign combining video (commercials, Snap Ads, Story Ads with app-install attachments) and an interactive camera lens using a Lens web-to-app install beta that let users download and subscribe directly. The campaign delivered a 3.9% lift in app installs, a 2.1% lift in subscriptions, and the lens generated 35% incremental reach—reaching millions of unique Snapchatters not reached by video.

DAZN