Case Study: DAS KINO efficiently seats Gen Z moviegoers with Snapchat Snap Ads

Das Kino - Efficiently seating Gen Z in cinemas

Das Kino faced the challenge of quickly and cost‑effectively filling cinema seats with Gen Z audiences. The campaign needed to cut through short attention spans and appeal with tone and humor that resonated with younger moviegoers.

They ran a saturated Snap Ads strategy using short, animated, text‑heavy creatives packed with puns, witty copy and pop‑culture callbacks tailored to Gen Z (e.g., playful German puns and character riffs). The approach delivered strong engagement and efficiency: €1.38 eCPM, €0.20 eCPSU and an average attachment time of 8 seconds.

DAS KINO