Case Study: Tikkie achieves 50% lower CPI and 100k+ installs in 3 months with Snapchat (Snap Ads)

CPIs for TIKKIE are 50% lower compared to other Social Media channels

Tikkie, a popular Dutch payments app, needed to rapidly scale app installs in the Netherlands while driving down cost-per-install (CPI) across social channels to achieve efficient growth and reach its target audience.

They used Snap Ads—short, sound-on videos with catchy music and a quick swipe-to-download experience. The campaign delivered strong performance: Snap Ads drove over 50% of total installs, achieved CPIs 50% lower than other social channels, and generated more than 100k installs in the Netherlands within three months, becoming the app’s leading acquisition channel.

Tikkie