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Case Study: Courtyard Marriott achieves 14% lift in hotel visitation intent with Snapchat Snap Ads
A Snapchat Case Study
Courtyard Marriott partnered with Snapchat to extend their broader Super Bowl 50 campaign — reaching Snapchatters on the day NFL and Super Bowl awareness is at its highest
Courtyard Marriott aimed to amplify its role as the official hotel of the NFL during Super Bowl 50 by reaching football fans on Snapchat at peak event awareness. The goals were to raise NFL association, support the broader Super Bowl marketing push, and increase interest in future stays among millennial travelers.
They adapted TV spots into Snap Ads and executed a Live Story takeover of the NFL Pro Bowl and Super Bowl Live Story, reaching 6.6M Snapchatters and generating 14M total views. The campaign produced a +7 point increase in sponsorship association with the NFL, a 14% lift in hotel visitation intent, and 91% of Snapchatters who remembered the ad said they enjoyed it.
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Courtyard Marriott
Lucia Evans
Senior Director, Social Media