Case Study: Cosnova achieves 2.7M virtual lipstick try‑ons at €0.01 each with Snapchat Catalogue‑Enabled Shopping Lenses

cosnova Brings Virtual Try-On to German Snapchatters at Scale With Catalogue Empowered Shopping Lenses

cosnova, the family business behind beauty brands essence and Catrice, wanted to scale its AR lipstick try‑on experience to a broader Snapchat audience while keeping implementation and shopping simple across many shades. Their challenge was to make it fast for users to try on dozens of colours and purchase in just a few clicks.

They used Snapchat’s catalogue‑enabled Shopping Lenses built in Lens Web Builder to link product listings directly into the AR experience, showing colour names, prices and one‑tap shopping. The campaigns drove 2.7 million virtual try‑ons, achieved a €0.01 cost per try‑on and a 3% swipe‑up rate, delivering strong engagement and measurable conversions.

Cosnova

Kevin Lantzsch

Senior Media Manager