Case Study: Comfrt achieves 32% revenue growth with Snapchat

Comfrt drives 32% revenue growth with Snapchat

Comfrt, a direct-to-consumer brand focused on comfort apparel, sought to diversify its social media spend and shorten the path to purchase for its Gen Z audience. To address this challenge, they partnered with Snapchat to leverage the platform's strength in culturally relevant, community-driven storytelling.

Snapchat implemented a campaign utilizing UGC-style ads and platform-specific optimizations like shifting to Max Bid bidding. This solution, which included a viral launch for the Airplane Mode hoodie, significantly shortened the customer journey. The results for Comfrt included a 32% increase in revenue, an 85% lift in new site visits, and a 79% new customer rate on Snapchat, with incremental ROAS over 3x.

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