Case Study: Colgate Optic White boosts awareness (+11 pp) and purchase intent (+7 pp) with Snapchat

Colgate Optic White Launch Exceeds All Expectations Across UAE and KSA

Colgate Optic White launched a new whitening pen and toothpaste across the UAE and KSA but faced a crowded oral-care market where new products must cut through traditional creative and media clutter to meet KPIs for both awareness and consideration.

Using Snapchat Lenses and Snap Ads, Colgate gave users an immersive, shareable way to experience the whitening effect, putting the product “in users’ hands.” The campaign exceeded expectations—driving +11 percentage points in ad awareness and +7 percentage points in purchase intent—while raising both brand awareness and consideration (Brand Lift Study, Aug 2019).

Colgate