Case Study: Coca-Cola achieves 1.2M reach and 11.4% share rate with Snapchat Filters

Coca-Cola owns the 2018 World Cup with a National Animated Filter

Coca‑Cola used Snapchat to "own the moment" during the July 6, 2018 World Cup quarter‑final when Belgium played Brazil, aiming to amplify fan reaction and make match‑day Snaps more shareable across the country. The challenge was to create a simple, on‑brand experience that would drive high engagement among Belgian Snapchatters on a single, high‑energy day.

Ogilvy Social.Lab created a minimal animated national filter featuring shareable copy and footballs popping up like Coca‑Cola bubbles; the filter was deployed nationwide on game day. The campaign reached 1.2 million people, delivered 4.9 million impressions and achieved an 11.4% share rate, driving strong fan engagement and creative sharing.

Coca-Cola