Case Study: Coca-Cola Netherlands achieves 12pt lift in brand favourability with Snapchat

Coca-Cola Netherlands achieves 12pt lift in brand favourability with Recycling campaign

Coca‑Cola Netherlands teamed with Reprise Digital and Universal Media to run a summer recycling campaign aimed at reminding people to recycle and boosting brand perception. The challenge was to raise awareness of recycling while strengthening Coca‑Cola’s brand favourability among Snapchat users.

They used a gamified Snapchat Lens and Snap Ads that filled screens with empty bottles and cans and rewarded players who “cleaned up” with a summer look and the message “Let’s Not Waste This Summer.” The Lens averaged 29 seconds of play time and drove strong brand results: +13 pt Ad Awareness, +12 pt Message Awareness, and +12 pt Brand Favourability.

Coca-Cola