Case Study: Coca‑Cola achieves +14% ad awareness and +5 action intent with Snapchat's AR Lens

Coca-Cola Drives Strong Results by Making People Travel Through The Snapchat Camera

Coca‑Cola faced a post‑pandemic travel challenge: with movement limited, the brand wanted to preserve “destination equity” for Snapchat users in Iraq by engaging two cohorts—people stuck in Baghdad unable to travel and those who could visit northern summer destinations. The goal was to keep summer travel spirit alive and relevant despite restrictions.

Coca‑Cola partnered with Snapchat on a multi‑product camera campaign that used an AR Lens to transport users to two northern landmarks, Snap Ads with swipe‑up access to the Lens, and Filters to greet visitors on arrival. The campaign drove strong results: +14 ad awareness and +5 action intent, reached 2.6M people across Iraq, achieved an average Lens playtime of 351 seconds, and was saved 128,498 times, signaling high engagement and memorability.

Coca-Cola