Case Study: Clover achieves 31% lower cost per registered user with Snapchat

Clover lowered cost per registered user by 31%

Clover is a mobile on-demand dating service that shortens the time from first contact to a real, in-person date. Facing the challenge of reaching more potential daters while lowering acquisition costs, Clover sought a direct-response install campaign that would deliver a strong return on investment.

Clover ran an App Install campaign in Snapchat Ads Manager—targeting Snapchat’s core demographic with goal-based bidding, multiple ad creatives, varied placements and continuous optimization. The campaign delivered a 31% lower cost per registered user versus Clover’s target, drove 43% more installs per $1,000 spent and produced a 2.61% higher free trial opt-in rate, prompting Clover to expand into new demos and creative tests on Snapchat.

Clover