Case Study: Clearly (eyewear retailer) achieves +3.6% purchase lift and +46% unique page viewers with Snapchat's AR virtual try‑on and ad solutions

Clearly used Snapchat to drive a 3.6% purchase lift with virtual try-on

Clearly, the online eyewear retailer, wanted to introduce its brand to Snapchat users in a distinctive, engaging way while increasing site traffic and driving conversions. The challenge was to reach and convert a new audience on Snapchat using immersive, shareable experiences.

Clearly deployed a multi-product campaign combining an AR Lens for virtual try-on (five frames, sharing and direct links to purchase) with Story, Snap, Collection, and Dynamic ads for seamless swipe-up buying. The campaign delivered a full-funnel impact: +7 point brand awareness, +5 point brand consideration, +46% lift in unique page viewers and a +3.6% lift in purchases.

Clearly

Arak Bhokanandh

Vice President, Digital