Case Study: Clearly (Canadian e-commerce eyewear brand) achieves a 3.2% purchase lift and 11-point brand awareness lift with Snapchat's full-funnel camera and AR Lens strategy

Clearly Drives a 3.2% Purchase Lift with Full-Funnel Camera and Content Strategy

Clearly is a Canadian eyewear e-commerce brand that partnered with Snapchat to boost ROAS and acquire new customers among Gen Z and millennial shoppers. Facing the challenge of driving incremental reach, traffic and conversions, Clearly adopted an always-on approach to engage audiences with timely, product-focused creative and virtual try-on experiences.

The campaign used a full-funnel mix of camera- and content-based ads—including AR Lenses that let users try five popular frames with festive themes—plus Snap Ads, Collection Ads, Story Ads and Commercials with goal-based bidding. The results drove measurable business impact: a 3.2% overall purchase lift, 8.3% traffic lift, a +11‑point lift in brand awareness, +6‑point lift in action intent, and a roughly 28‑point purchase lift for sub‑category glasses.

Clearly

Julian Reiche

Sr. Performance Marketing Manager