Case Study: Circle Pay achieves 50% lower cost per first transaction and higher sign-up and activation rates with Snapchat

Circle Pay saw a 50% lower cost per first transaction on Snapchat

Circle Pay, a mobile payments app, needed an efficient way to acquire new users and lower its cost per first transaction while finding higher-quality customers than other channels. The company turned to Snapchat to drive app installs and improve activation among users.

Using playful, native-feeling Snap Ads with a single strong CTA, goal-based bidding and a mix of predefined and lookalike audiences, Circle Pay boosted video view‑through rates and targeted Snapchatters similar to its best customers. The campaign delivered a cost per first transaction 50% below target, with sign-up rates 33% higher and activation rates 20% higher than on other platforms, enabling Circle Pay to expand into new markets and iterate on creative.

Circle Pay