Case Study: Chilly's achieves 64% lower CPA and 47% lower CPM with Snapchat

Chilly’s Champions Snap’s Simple but Effective Approach

Chilly’s, founded in 2010 to make high‑performance reusable bottles as an alternative to single‑use plastics, wanted to diversify channels, reach new audiences and cut acquisition costs ahead of Black Friday. The brand partnered with Snapchat to drive sales while lowering cost per acquisition during a key shopping period.

Chilly’s ran a storytelling branding push followed by a conversion‑focused Black Friday campaign using Story Ads and Webview ads, broad UK targeting (ages 18–45) and target‑cost bidding. The approach delivered a 64% lower CPA, 47% lower CPM and 32% lower CPC versus other platforms, making Snapchat the most cost‑efficient channel for the campaign.

Chilly’s

Philip Jacobson

Director of Creative and Marketing