Case Study: Centrepoint achieves 13.8x offline ROI and viral AR engagement with Snapchat Lenses

Centrepoint Uses AR Lenses On Snapchat To Drive Offline Purchases

Centrepoint, a major retail group in the Middle East, needed a way to convey a message of hope and encourage reconnecting with loved ones during Ramadan 2021 while driving footfall across Saudi Arabia, UAE and Kuwait. The challenge was to create high-impact, culturally relevant creative that would cut through during an unusual season and convert digital engagement into offline purchases.

Centrepoint partnered with Snapchat to launch “Light Up Your Ramadan” AR Lenses, including a special Eid gifting Lens, delivering a viral, interactive experience. The campaign reached 7.7M Snapchatters with average lens engagement of 19 seconds, drove a 13.8x offline ROI and generated 1,500x more consumer engagement than any other platform, prompting Centrepoint to make AR Lenses a core part of future campaigns.

Centrepoint

Anda Dalati

Centrepoint