Case Study: Celsius achieves massive follower growth and engagement with Snapchat Snap Promote

Celsius gains 1M followers in under 10 months with Snapchat

Celsius, a well-known performance energy drink brand, sought to expand its social media presence and reach new customers. To achieve this, the brand turned to the vendor Snapchat and its advertising tool Snap Promote.

The solution involved launching engaging, native-style content boosted by Snap Promote, including campaigns around events like April Fool's Day and Amazon Prime Day. This strategy from Snapchat generated millions of impressions, dramatically increased follower counts, and drove significant profile visits and sales. In less than ten months, Celsius grew its Snapchat followers from 5,000 to over 1.8 million, solidifying its market position.

Celsius