Case Study: CB2 achieves 46% higher ROAS with Snapchat Dynamic Ads

CB2 consistently outperforms ROAS benchmarks with the introduction of Dynamic Ads

CB2, the modern furniture brand, needed to boost ad efficiency and scale performance beyond its internal ROAS benchmarks while maintaining strong conversion volumes. The challenge was to find a high-performing, scalable tactic that could lift returns across evergreen conversion campaigns.

CB2 combined aspirational, on-brand creative (prominent logo, striking visuals and sound) with broad testing of audience targeting and CRM segments, then introduced Dynamic Ads as an evergreen tactic. Dynamic Ads immediately drove a ROAS of $118 and, after allocating incremental budget, overall ROAS climbed to about 46% above CB2’s internal benchmark, prompting further budget increases.

CB2