Case Study: Cartier achieves 11.7M GCC reach and +25% incremental reach with Snapchat's wrist-tracking AR Lens

Cartier Enables Virtual Try On Through Wrist Tracking Technology

Cartier partnered with Snapchat to drive awareness for its Icons collection by creating the collection’s first-ever virtual try-on lens using wrist-tracking AR. The brand’s challenge was to stand out in the GCC market and encourage both men and women to mix-and-match bracelets and watches online before purchase.

Cartier launched gender-specific lenses with dedicated SKUs plus Snap and Collection ads throughout the launch. The lens reached 8.7M Snapchatters across four GCC markets with an average playtime of 22 seconds; the overall campaign reached 11.7M users and the lens delivered a +25% incremental reach.

Cartier

Sarah Benyahya

Regional Media & Digital Manager MEIAT