Case Study: Carrefour achieves higher purchase intent and in‑store sales with Snapchat

Carrefour Drives Purchase Intent and In-Store Sales with Snapchat

Carrefour, a leading French retailer, needed an innovative way to reach family shoppers during the Christmas season and drive awareness and sales for a new collection of eco-friendly wooden toys. The challenge was to create a memorable, scalable experience that engaged parents and kids, helped shoppers make better-informed purchase decisions, and ultimately reduced returns.

Carrefour partnered with Snapchat to build an AR Lens that let users size and place wooden toys in their homes, promoted via Snap Ads that redirected into the camera. The campaign reached over 9.8 million Snapchatters and 36.9 million impressions, with an average Lens engagement of 20.8 seconds. Results included a 3.85% sales uplift in the toy category, a +7-point lift in ad awareness, a +10-point lift in purchase intent among 25–34 year olds, and stronger brand association with wooden Christmas toys.

Carrefour

Beryl FLEUR

France Marketing & Customer Department - Strategic Marketing Director