Case Study: Call of Duty achieves 240% subscriber growth and 153% more Snap views with Snapchat

Call of Duty Gives Fans a Distinct Reason to Stay Tuned-in on Snap

Call of Duty turned to Snapchat to deepen fan engagement but found that early interest alone wasn’t enough—they needed a distinct reason for Snapchatters to keep coming back to their Business Profile. The challenge was to convert initial curiosity into ongoing attention and interaction during the November–December 2020 period.

Call of Duty ramped up activity by increasing Story posts 40%, launched a full‑body tracking Lens that turned users into an iconic Call of Duty character, opened an exclusive merch shop via Snapchat’s Shopify integration, and used cross‑channel promotion to drive awareness. The result: profile traffic rose 162% and engagement jumped dramatically—subscriber growth up 240% and Snaps viewed up 153% month over month.

Call of Duty