Case Study: BUX achieves 48% lower CPA and 26%+ install rate with Snapchat Story Ads

BUX uses Snapchat’s Story Ads to drive installs and grow user acquisition

BUX, a fintech company focused on making trading more accessible and affordable, wanted to grow its customer base by driving app installs and acquiring new users. To scale acquisition quickly, the company turned to Snapchat and became one of the first Dutch advertisers to test the Story Ads format.

BUX used Story Ads with casual, Snapchat-style videos that highlighted the app’s benefits and encouraged users to swipe up to download. The campaign made Snapchat a top-performing paid channel for BUX, delivering a 26%+ install rate, 48% lower CPA and an 86% lower CPM compared to other channels.

BUX